Ingeo Earth Month

Inspired by the United Nations Earth Day, Ingeo Earth Month, in its 7th edition in 2011, has grown over the past seven years reflecting the importance of showcasing product innovation through its practical applications in everyday consumer products.

This year’s Ingeo Earth Month program took the Ingeo Innovation Gallery, a tangible demonstration of the latest in low-carbon footprint consumer products, to three locations in the United States (New York, Minneapolis and Boulder) and two stops in Europe (Interpack) and Asia (Chinaplas).

The traveling Ingeo Innovation Galleries, and its 12 international eco-innovative ambassador brands, have succeeded in creating visibility and interest around a theme, responsible product innovation, sometimes seen as just another green-inspired theory, rather than a real, and present, practical business strategy.

Ingeo Earth month has not only increased its scope, visibility and number of showcased products through the Ingeo Innovation Gallery by making them visible on the international market and available to consumers, but also acquired the support and endorsement of partner organizations such as LOHAS, Climate Action and European Bioplastics, all of them leading organizations in the communication and promotion of an innovation-driven, sustainable product market.

Ingeo Earth Month is still ongoing until June 22 2011, for updates on the calendar of events and for more information go to ingeoearthmonth.com.
 

LOHAS EVENTS

LOHAS, NatureWorks partner for Ingeo Earth Month, is an acronym for Lifestyles of Health and Sustainability, a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice. LOHAS describes an estimated $290 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development, and sustainable living.

 
LOHAS New York Earth Day Celebration
April 21

For the third year in a row, the Innovation Gallery kicked-off at the LOHAS Earth Day event in New York City.  Business leaders had the opportunity to network and exchange ideas with thought leaders, key stakeholders, and members of the media.
 
 
LOHAS Minneapolis Conference
May 12

The first LOHAS Midwest Conference ever held comprised a day of interactive dialogue and discussion for business leaders interested in serving the lifestyle of health and sustainability market.
 
 
Boulder LOHAS Forum
June 22-24

The third appointment with the Ingeo Innovation Gallery at a LOHAS event took place at the annual LOHAS Forum in Boulder, CO.  The forum also featured NatureWorks' Steve Davies who spoke about changing our standard way of doing business to embrace sustainable materials.

Bioserie
The world’s first and only iPhone, iPod, and iPad covers made with a plastic that comes from renewable resources.
 

Danone
New yogurt packaging in Germany from Danone lowers greenhouse gas emissions by 25% and reliance on fossil fuel resources by 43%.
 

Electrolux
The world's first vacuum dust bag made with Ingeo fibers, natural rubber & recycled cardboard The bag has up to 50% longer lifespan than the bags it replaces.
 

Frito-Lay
Snack chips bag that can be fully compostable in hot, active compost conditions.
 
 
 

Shiseido
Shampoo, conditioner, body wash, and other personal care products in soft-squeeze bottles.
 

Target
Archer Farms Simply Balanced snacks come in an innovative new bag design that uses Ingeo to achieve 25% renewable materials content.

Coca-Cola
A commercially compostable cold paper cup made with an Ingeo bioplastic lining.
 
 
 

Earth's Best
Chlorine free, non-bleached, highly absorbent, and tender to the touch diapers.
 
 
 
 
 

Elements Naturals
Chemical free, fragrance free, chlorine free baby wipes, developed by a mom with her daughter in mind.
 
 
 

Henkel
A biobased correction roller used to correct handwritten and printed errors. Switching to Ingeo conserves 5,600 gallons of gasoline.
 

Stonyfield Farm
The world’s largest organic yogurt maker now offers Ingeo-based multipack yogurt cups.
 

Walmart
Plant-based Ingeo produce packaging complements their fresh Marketside organic salads, salsas, and bagged spinach.

Interpack, Dusseldorf, May 12-18

Interpack 2011 is the world’s largest trade fair for the packaging and related processing industries. During the “Bioplastics in Packaging” (BIP) exhibit within the fair,  European Bioplastics, the association representing the interests of Europe’s thriving bioplastics industry, hosted a preview of the Ingeo innovation gallery, on full display at the Ingeo booth. Together, the cooperation partners showcased the benefits and the dynamically developing status of the bioplastics industry in the pioneering packaging sector receiving very positive feedback on the Innovation Gallery and the products displayed. To many visitors it was the first hands on experience with the breadth of products on display and the vast array of practical applications of Ingeo-made consumer solutions.

During the event, Danone, announced the launch of its sustainable Ingeo Activia Yogurt Cup in the German market. The Danone Activia Cup joins hundreds of other products in the Ingeo-made lineup and is now on showcase in the Ingeo Innovation Gallery. Danone is the first company to switch to environmentally friendly packaging for a leading yogurt product in Europe, and is a testament to the importance of smarter consumer product engineering across all product categories, both for the environment and for the benefit of the consumer.
 
Chinaplas, Guangzhou, Peoples Republic of China, May 17-20

An estimated 80,000 attendees representing 140 different countries attended this year’s Chinaplas, Asia’s largest plastics and rubber trade fair. Since organizers emphasized plastics and processes that reduce carbon footprint, Ingeo fit right in. The Ingeo Innovation Gallery was on display throughout the event for the first time in the key Chinese market and succeeded in practically demonstrating how innovative and sustainable product engineering is not only possible, but profitable and already happening.

At the Eco-Friendly Plastics Conference, a conference within Chinaplas, Peter Clydesdale, NatureWorks chief marketing officer, gave a presentation to attendees and media on the state of the biopolymers market, including technology developments. Steve Davies as 2011 chair of the Bioplastics Council, Society of the Plastics Industry, gave a bioplastics industry perspective.
 
Climate Action: Media Partner

Further building Ingeo Earth Month’s credibility and scope, Climate Action joined as a partner offering coverage of gallery and events over the duration of the activity. Climate Action is a multimedia platform produced in partnership with UNEP, and it aims to encourage businesses and large organizations to reduce their carbon footprint by promoting and supporting business activities for climate change that are demonstrably profitable and viable to businesses and beneficial to consumers.
 
Ingeo Earth Month Look Book

The Ingeo Innovation Gallery represents a small portion of the market applications for the innovative biopolymer engineered by NatureWorks. A new 2011 Ingeo Earth Month edition of the Ingeo LookBook illustrates the breadth and increasingly mainstream nature of low-carbon-footprint products now available to consumers, with new products spanning multiple industries and categories, including packaging, electronics, clothing, housewares, health and personal care, semi-durable products, and foodservice items.